The Potential Use of MMS in Business Sector 11/2002
unique study is based on quantitative market research carried out
during October 2002. Three thousand respondents from various Czech
firms were involved in the survey. The study concentrates on the
potential use of MMS in the business sector.
Messaging Service (MMS) – the research incorporates qualitative
analysis of an open question, in response to which
respondents presented their ideas for potential uses of MMS in their
companies. As the theme is very up-to-the-minute, the research
serves as a source of information and inspiration for marketing
campaigns, as well as for application and supply development
targeted at a specific group of business users.
MMS research was completed in two phases:
Qualitative thematic analysis was carried out to divide respondents’
answers into 7 main categories and 23 subcategories. Each
category refers to a specific type of MMS use, and is explained
and described in the text of the study. Examples of responses
comprise an integral part of each category description. This
qualitative analysis itself is a significant result of the study. It describes
and categorises specific kinds of MMS use in the business sector in
detail, and gives over 200 examples of individual answers.
These examples may serve as a priceless source of information for
application and supply development targeted towards specific groups
of business users, as well as for marketing purposes.
Quantitative analysis was carried out to compare all categories, and
analyse them by basic characteristics of the companies involved in
the research (i.e. number of employees, annual turnover, type of
company, respondent branch and position).
study totals 45 pages. Thirty tables and graphs are included, as
well as 200 examples of specific ideas for MMS use in companies,
as pictured by respondents.
seriously interested in this research are offered thr full version
of the study, including a thorough outline of the statistic
characteristics of companies involved in the research.
Contact us if you like to receive the full report.